Ned was created by two friends, Ret and Adriaan, who started in different places and arrived at the same destination. After his mother’s cancer diagnosis in 2014, Ret decided to learn all he could about natural remedies and holistic healing. Meanwhile, after a decade working 70-plus-hour work weeks that eventually ended in a panic attack, Adriaan knew something needed to bring him back into balance. Ned was born with the mission to help people feel better and live better through the powers of the natural world. Their mantra is plants-before-pills and they have crafted simple, effective natural remedies that serve as a holistic first line of defense against stress, anxiety, sleep issues and other common ailments.